CRM stands for Customer Relationship Management and is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about a customers’ history with a business to improve the relationship with customers, specifically focusing on customer retention and ultimately increasing sales growth.
One important aspect of a CRM is that it takes information from a range of different communication channels, including a company’s website, emails, live chat and marketing material. Compiles the information and provides businesses the opportunity to learn more about their target audiences and how to best cater to their needs.
Simply put, a CRM provides you with the tools you need to help your customers return to you time and again.
The main components of a CRM are building and managing customer relationships through marketing and observing relationships as they mature through distinct phases, assisting at every stage, from a lead to a loyal customer and beyond.
Awareness of the variety of relationships a customer can have within your business is important to the growth of your business. CRMs provide your business with the capability to observe the phase your customer is in and how to best service them.
Relationship intelligence is an important aspect of customer satisfaction. CRMs allow your business to outperform and increase customer loyalty and new customer retention. CRMs give your business the ability to customise the offerings to each customer, by accumulating information across multiple customer interactions. This customisation provides a higher quality of customer service and enhances the perceived quality of your product.
Overall a CRM:
+ Improves customer services.
+Increases personalised service.
+Saves your business time and resources.
If you need a CRM in your business, please contact us for your free demonstration.
