Welcome to MyCRM.

Scope

This E-mail message is a demonstration of capability for MyCRM (based on SuiteCRM). It is used to show to a (new or prospective) MyCRM buyer the powerful campaign based marketing capabilities available.

Sample

Dear $lead_name,

We are writing on behalf of $lead_account_name to inform you about our latest range of products and services, which we are showing to clients in $lead_primary_address_city. If you are interested in seeing these products, or just having a chat regarding your needs, please let us know by e-mailing us at $lead_webtolead_email1, or calling on $lead_phone_mobile.

Sincerely,

Your case manager,

$lead_assigned_user_id

Additional Options Images can also be included, and in fact are an useful tool for knowing when the subject has read your communication. Besides the larger ones (like the one on your left), there is also a hidden one which actually tracks the user read. Hyperlinks, like this one (or the ones above) can easily measure how effective your convincing power is, since you know when the target has clicked, and can be used to approach only these people that are interested. They don’t even have to go to your web site!

Conclusion

If you have an existing client database, of either existing clients, or current clients, tools like MyCRM can be used to run marketing campaigns against it, both to remind the clients about your business services and to attract new clients.